MBMarkell Eric Byrd
10
Advisor EnablementGrowth

Referability Assessment & Referrality Handbook

Independent · Ongoing

The situation

Most advisors earn introductions by accident. Referability turns earned introductions into a system.

What I did

  • Built a 100-point diagnostic across six areas and seventeen components
  • Matched sentiment to strategy with coaching options
  • Wrote the Referrality Handbook as the training companion
Fig. 10.1 — The referability loop.

Results

6

referability areas assessed

Referability Assessment

17

components scored

Referability Assessment

100

point diagnostic with coaching paths

Referability Assessment

What this proves

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