Work & tools / Case study
Marketing & AI · Signals of Clarity
Personalization That Gets Opened
Replaced demographic segments with behavioral archetypes, and clients started opening the mail.
Context
Clients feel unseen by one-dimensional segments while wanting hyper-personalized advice.
Challenge
Personalize tone, channel, frequency and offer at scale, compliantly.
What I did
Signals of Clarity (patent pending), archetype governance and a measurement scorecard.
Five archetypes driving message frequency, human versus digital channel, tone of voice and offer sequence.
Results
- +80% click-through
- +50% re-engagement of 90-day-inactive users
- 1M+ new users · $240M in goals fulfilled (three-month live MVP, Signals of Clarity)