The case, end to end

Five-fold growth.
The pains that come with it.
The seat that closes the gap.

TSG has run 5× in six years. Every RIA that scales this fast hits the same wall — revenue leaks, advisor strain, brand fragmentation. This is the map: the pains, what they cost, the fix, and the number attached to filling the seat.

01The Climb·02Scaling Pains·03Bottom Line·04Solutions·05Why Me·06Numbers·07The Ask
Beat 01 · The Climb

5× in six years. $20B and climbing.

Since 2019, TSG has grown from roughly $4B to nearly $20B in AUM, across 24 offices and 169 professionals — a five-fold expansion powered by acquisition, succession, and a founding team that refuses to slow down.

Every RIA that has run this curve — Mariner, Mercer, Creative Planning, Beacon Pointe — hit the same inflection between $15B and $30B. The growth engine that got you here is not the engine that gets you to $50B. It's a physics problem.

$20B
AUM today
24
Offices
Growth since 2019
Beat 02 · Scaling Pains

Every firm at this size hits the same four walls.

These are not TSG problems. They are RIA-at-$20B problems. TSG just happens to be standing at the door.

Revenue
Organic growth stalls

Peer RIAs scaling this fast see organic growth compress from 8–10% to under 4% by year six. Acquisition math masks it — until the pipeline slows.

Talent
Advisor experience fractures

Twenty-four offices, four legacy tech stacks, no shared onboarding. Advisors burn calendar cycles on ops instead of clients — the leading indicator of attrition.

Brand
One firm, eight sub-brands

Eight sub-brands operate under the TSG umbrella across 24 offices. Halo effect from one office's win doesn't reach the rest — prospects can't tell it's one firm.

Continuity
Succession stays informal

58% of RIA firms industry-wide have no written succession plan on file — the lowest rate since Cerulli began tracking it in 2019. TSG isn't exempt — the seat is how it gets ahead of the risk.

Beat 03 · Bottom Line

What those four walls actually cost.

The pains don't announce themselves. They show up in the AUM you didn't capture, the advisor who quietly disengages, the referral that went to someone else's front door.

~$200M
AUM uncaptured per year

Per point of organic growth left on the table across a $20B base.

9-mo
Advisor ramp today

Peer benchmark is 90 days. Every extra month is capacity you don't get back.

8 → 1
Sub-brands to consolidate

Eight sub-brands under the TSG umbrella today. One firm, one message, one front door.

58%
RIA firms without a written succession plan

Cerulli, 2026 — the lowest rate since tracking began in 2019. TSG isn't exempt from the risk.

Beat 04 · Solutions

One seat. Five pillars. Every pain has an owner.

The Chief Growth Officer role is not additive headcount — it's the accountable seat that turns each of the four walls above into a managed metric.

Revenue
Organic growth stalls
Pillar
I
A named owner for growth: one voice, one repeatable playbook — archetype-targeted recruiting, life-event triggers, one content engine feeding every office.
Talent
Advisor experience fractures
Pillar
II & IV
Digital adoption owned end-to-end, plus a formalized intern-to-advisor pipeline and 90-day AI-fluency onboarding on the Advisor Gateway stack.
Brand
One firm, eight sub-brands
Pillar
I
One firm, one voice. TSG's public surface — site, content calendar, local search — run from a single brand system rather than eight sub-brand silos.
Continuity
Succession stays informal
Pillar
III
A documented continuity plan on file for every book, with a quarterly capture-rate KPI. Not a policy — an operating rhythm.
Pillar I
Organic Growth & Brand
One voice, one repeatable playbook for compounding growth.
Pillar II
Digital Transformation
Own the adoption curve — for advisors and clients alike.
Pillar III
Succession & Continuity
A documented plan on file for every book, before it's needed.
Pillar IV
Talent & Advisor Development
The internship-to-advisor pipeline, formalized — plus next-gen and AI-fluency training.
Pillar V
Enterprise / FiNet
TSG's senior point of contact into the enterprise relationship.
Beat 05 · Why Me

I have already built this exact seat.

The five-pillar mandate is not theoretical. I have been measured against it at Wells Fargo, Merrill Lynch, UBS, LPL, and US Trust — across enterprise and independent scale. And I am already inside TSG's orbit: the pipeline I built produced TSG's own Director of Business Operations, and TSG's leadership has trusted me to moderate executive conversations on growth.

Proof point
Wells Fargo — Head of Affluent Markets

Orchestrated an enterprise growth strategy delivering 13% YoY revenue growth and $4.2B in net new AUM. Also built the Sports & Entertainment program that TSG's own S&E book already runs on.

Pillar I · Organic Growth & Brand
Proof point
LPL — AVP, Strategy, Innovation & Digital Platforms

Co-architected 'Lead Assist' for 16,000+ independent advisors. Holds a pending U.S. patent for AI-driven client personalization ('Pillars of Understanding').

Pillar II · Digital Transformation
Proof point
US Trust — VP, National Sales, UHNW

100% success rate in advisor development across 14 major wealth markets; personally accelerated $324M in new AUM through an elite onboarding and digital development playbook.

Pillar III · Succession & Continuity
Proof point
Wells Fargo & US Trust — Early Careers

Partnered with the early-careers teams at both firms and represented Wells Fargo as a national convention speaker — relationships that are still active today. At Wells Fargo, architected 'Elevated Voice,' a monthly, market-level mechanism built to develop a bench of senior leader talent.

Pillar IV · Talent & Advisor Development
Proof point
Enterprise / FiNet — Wells Fargo, UBS, LPL, US Trust

Direct working relationships across Wells Fargo, UBS, LPL, and US Trust — the enterprise fluency TSG's senior FiNet contact needs on day one.

Pillar V · Enterprise / FiNet

What I bring that no one else can.

Experience is table stakes at this level. The difference is having already built the exact programs TSG needs — and already earned trust inside the firm.

TSG already sits on my playbook

The Sports & Entertainment program powering TSG's S&E book is the same one I built at Wells Fargo. I can extend it — not invent it.

Next-gen & cross-cultural engagement

Recognized by InvestmentNews for frameworks that capture emerging demographics. TSG's future clients are not the current average client.

AI innovation, already patented

Pending U.S. patent for 'Pillars of Understanding' — a personalization engine that maps directly to the five-pillar CGO mandate.

Beat 06 · Numbers

What it costs. What it returns.

One fully-loaded seat against a modeled five-year AUM lift, run against TSG's own $20B base — not a peer average.

Fully-loaded cost
~$550K/yr

Base, incentive, and team support for one Chief Growth Officer seat reporting to Brian.

Implied revenue lift
≈$115M/yr

Roughly 200× the seat cost, at steady state. The Blueprint has the working model — every lever, every coefficient.

Modeled AUM lift · 5 yr
+$11.5B

Incremental AUM with the seat filled, versus the base case of leaving it open. Modeled on TSG's own numbers.

Peer C-suite reference

Sanctuary Wealth appointed a CMO at $900K–$1.6M all-in; Steward Partners added a COO at $1.3M–$2.2M all-in. The TSG ask sits well below both — one seat covering the growth, brand, and succession gaps both of those hires were created to close.

↓ Continue to the ask

Beat 06 · Two Futures

Ninety days. Twelve months. Three years.

The same firm, five years out — two very different pictures. The delta between filling the CGO seat and leaving it open compounds fast.

Interlude — Two Futures

Same firm, five years out — two very different pictures.

Drag the timeline from FY2026 to FY2030. Left: the linear extension of today's California-anchored footprint. Right: the compounding path a dedicated Chief Growth Officer unlocks — staged expansion into Texas, Florida, New York, and Boston on top of the existing $20B base.

Fiscal year
FY2026
Path A · Linear extension
Without the CGO seat

Acquisition-led growth continues. Organic stays flat. Brands proliferate. Succession stays informal.

$20.0B
AUM
Organic growth
1.0%
Front-door brands
8
Offices
24
Books w/ succession plan
15%
New expansion markets
No net-new metros. Growth stays inside the existing footprint.
Path B · Compounding
With the CGO seat

Four new metros come online on a staged cadence. Organic compounds on top of inorganic. Sub-brands consolidate to one voice.

$20.0B
AUM
Organic growth
1.0%
Front-door brands
8
Offices
24
Books w/ succession plan
15%
New expansion markets
Pipeline seeded — first launch FY2027.
Five-year AUM delta
+$20.5B
$46.5B vs. $26.0B by FY2030
Implied annual revenue lift
≈ $205M / yr
On the AUM delta at a ~1% blended fee
Cost of the seat
~$550K / yr
Fully-loaded — base, performance, benefits

Projections extend industry benchmarks (Cerulli, Kitces, InvestmentNews) onto TSG's own reported base. Replaced by live baselines in the first 90 days.

Model your own scenario
Beat 07 · The Ask

The pains are named. The math is on the table.
Now fill the seat.

Bring the CGO role into TSG's operating structure, reporting to Brian Borst alongside Mark Schulten and Allen Schreiber. First 90 days: diagnostic + brand consolidation kickoff. First 12 months: pillars I, II, and III live and measured.

I'm asking for the seat.